The new logo takes after the brand name’s lead letter ‘M’, that is designed to resemble a punch, and was selected through a crowd sourcing exercise where entries were invited from the students from over 150 colleges and design schools. According to an official release, Micromax received over 2,500 entries from over 1,500 participants from across the globe.
According to a press statement, the entry of Eric Atkins from the USA was selected as the new logo and Atkins wins a MacBook Pro.
Pratik Seal, Head of Marketing, Micromax, explained that the new logo gives the company an opportunity to present itself as a single, powerful and unified brand face to its customers around the world. “At Micromax, we value customer feedback and hence, we are glad to unveil this new logo which has been created by the fresh and young minds,” said Seal.
The ‘punch’ logo, according to him, is a true reflection of the Micromax brand “which is young, innovative, dynamic, bold, extrovert and fun.”
The other big news from Micromax is the launch of its tablet.
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